One Million Moms Ends JCP Boycott
VICTORY! JC Penney has most definitely felt the impact of the stand you have taken! Thank you for your diligence. One Million Moms is ready to announce that JCP advertising has dramatically improved and is now family-friendly. Their advertising choices currently reflect quality products and customer service. Advertising Age reported in August that CEO Ron Johnson scraped all the July JCP advertisements. During the month of August, they focused on back to school and offering free haircuts to children. While in September, the family-friendly advertising choices have continued on television and on their website. One Million Moms agrees with the Ad Age article that states it is apparent that JCP is focusing on brand names instead of lifestyle.RELATED: Last night JC Penney was a big winner at GLAAD's advertising awards, taking the prize for Outstanding LGBT Images in Mainstream Advertising for their Father's Day campaign featuring two dads. Suck it, OMM.
One Million Moms noticed JCP has not used Ellen Degeneres in any commercials and promotions since the end of spring. One Million Moms has monitored JCP's advertising habits for several months and there is a noticible difference in their approach. We waited a couple of months to have a clear indication before alerting our members of the 180 JCP has taken after feeling the impact of One Million Moms standing firm to our traditional values. One Million Moms urged JCP to remain neutral in the culture war and recently they have. We do not expect an apology from JCP since they would not want to upset the other side, but it appears they have done what we requested by no longer supporting an agenda that goes against Biblical values.